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Chico’s Sees Success with Mobile Messaging
Women’s apparel brand Chico’s is connecting with customers in a new way through mobile messaging, which helps the brand connect with its customers on a personal level. “Some of the challenges was being...
View ArticleKeys to Creating a Gen Z-Friendly Email Marketing Strategy
The eldest Gen Z, the generational cohort following millennials, will turn 22 this year. Like all generational cohorts, they have attributes unique from those before them, but Gen Z does have a first:...
View Article5 Ways AI Creates a Personalized Digital Experience
Artificial intelligence (AI) has become one of the most talked about technologies in the retail sector. Why? Because AI helps retailers understand customer preferences, provide tailored content that...
View ArticleMountain Hardwear Launches Augmented Reality Mobile App
Mountain Hardwear, whose parent company is Columbia Sportswear, has launched an augmented reality shopping app featuring its completely redesigned equipment line. “Our app was designed to help break...
View Article5 Great Mobile Checkout Experiences and Best Practices Behind Them
With over 50% of shopping sessions now coming through mobile, the need to optimize mobile checkout experiences is becoming mission critical. Retailers and brands haven’t seemed to get their mobile...
View ArticleWhat the Rise of Live Video Means for the Future of Retail
For years, live video and retail were two separate entities, but thanks to the growth of live streaming and other live content trends in the U.S., both consumers and businesses are looking to the...
View Article3 Payment Process Steps for Increasing Ecommerce Conversion
For an ecommerce business to grow and maintain a constant stream of revenue, it must learn how to increase conversions. One of the best ways to do this is to optimize the payment experience. By...
View ArticleAmazon Drives 115% Rise in Ecommerce Ad Spend During Q3
Ecommerce ad spend rose 115% in the third quarter compared to last year, and was up 51% over Q2, driven largely by Amazon, a seasonal surge for Prime Day and a strong back-to-school season. The Q3 2019...
View ArticleHow Omnichannel Retail Is Building the Shopping Experience of the Future
With rising demands and increased competition, retailers are looking to capture the attention of digitally saturated consumers through enhanced, experiential shopping, in order to attract them to both...
View ArticleKicked to the Curb: The New Normal of Store Technology and Commerce
Practicing social distancing in June 2020 at a Zara store in Kuala Lumpur (credit: Shutterstock) Every January at NRF’s Big Show conference and expo, prognosticators get a glimpse at the cutting edge...
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